The topic was touched on by a few people, but in a particularly interesting way by Hootsuite’s Adrian Cockle. So it was great to hear that reinforced today! This is something I say a lot at Charlton Morris – that in a world of robotic recruiters, it’s the human voice that really cuts through the noise and appeals to an audience. With any form of content, your message has to be clear, from the start, otherwise your audience will just keep on scrolling… 2. That’s never been emphasised more than in the shortened attention spans of our audience on social media. He spoke about how we’ve moved from a period of ‘Digital Transformation’ to today when the honeymoon, or transformational, period is over which means it’s now time to see ‘digital impact’ instead. The day was kicked off with Brandwatch CMO Will McInnes talking about how we’re livestreaming war and that we’re on the cusp of a future where technology is ever more immersed in our lives. So, the day was framed around equipping everyone there with the paints, brushes and easels (too far?) to excel on social media. Today I attended The Art of Social, a dedicated event for social marketers to make the most of their online activity.
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